Air Jordan IV (4)
Head Designer: Tinker Hatfield
Michael kept on playing in a confident and dominating
way and won numerous honors and awards.
The design, by Mr. Hatfield, wasn't as revolutionary
as the previous designs and kept a lot of the
feeling from the third model. The Air Jordan shoes
had started to get major popularity by now and
sold out every here and there.
Spike likes Mike
When it came to commercials Nike continued with
Mars Blackmon (Spike Lee) and created the famous
Can/Can't tv commercial. Spike Lee really liked
these shoes personally and gave them some extra
promotion in his movie Do The Right Thing.
A classic scene for all AJ fans is when one of
the persons in the movie gets his brand new AJ
IV's scuffed by a bicycle rider and flips out
about it, places his shoe upon a fire-hydrant
and cleans it with a toothbrush. Rent the movie
today if you haven't seen it!!!
Retro negative trend changes
When the IV's were retro'd 1999 in white/black
and black/cement grey it was crazy. Stores sold
out after a few hours and everyone seemed to want
a pair. As you can see a totally different approach
to when the I's, II's and III's were first retroed.
Nike and the Jordan Brand, realized that this
was a golden opportunity to cash in so they started
releasing so called Retro+ models. These had a
similar design to the original but featured new
colors or some minor design changes.
There has been different reactions to the Retro+
models and not all of them have been positive
but they seemed to sell pretty well so probably
most people were happy with them.
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